Graham put the problem down to the absence of an economic climate that encourages commercializing science. Petersburg International Economic Forum, MIT professor Loren Graham summarized Russia's problem in this way: great at invention but terrible at innovation, or using the science to develop a product that can be put to use. Head of Russian lender Sberbank German Gref has famously warned Russia was at risk of "technical subjugation" after falling behind the times. Prisma's lightning success is unusual for Russia. The Prisma team has done nothing to promote the app.
Russian programmer and Prisma creator Alexei Moiseyenkov has said that the app took only 1 1/2 months to develop. The difference is one that can be compared to "a live translation of a text and an automatic one," prominent Internet entrepreneur Anton Nossik wrote on his blog.
The technology means the app "paints" a new image rather than just plastering on a preprogrammed layer. Instead, it recreates the image from scratch, using artificial intelligence called convolutional neural networks. Unlike other photo-modifying services, the app doesn't simply add pre-existing filters to images. Tapping into the success of platforms like Instagram, which recently hit half a billion monthly users, Prisma can easily be dismissed as the latest gimmick for photo and selfie addicts, of which Russia has plenty.īut while its easy aesthetics has made the app popular with ordinary Russians, Prisma has also excited tech geeks for entirely different reasons. After the image is reworked, it takes a push of the button to share the result to social media platforms like Facebook and Instagram. Once installed, it allows users to modify their photographs in the styles of renowned artists such as Marc Chagall, or after paintings like The Scream by Edvard Munch or the abstract Transverse Line by Vasily Kandinsky. And for weeks on end it has retained the top stop in app stores in at least six countries, including Russia, and several former Soviet states such as Ukraine and Estonia. Less than two weeks after its launch date on June 11, Prisma had been downloaded more than 1.6 million times, Moiseyenkov told the TechCrunch website. If you live in Russia and haven't yet installed the photo-makeover app Prisma, you're either a luddite, a contrarian, or you don't have an iPhone. Medvedev was but the latest in a line of celebrity users of the app: from supermodels Irina Shayk and Natalya Vodianova to editor-in-chief of liberal radio station Ekho Moskvy Alexei Venediktov. It's what tech entrepreneur Alexei Moiseyenkov wrote on Facebook after Russian Prime Minister Dmitry Medvedev used his newly founded app, Prisma, to rework a photo of a Moscow skyscraper.
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